Our Story
It started with a simple question in 2019: Why should finding the right everyday products feel like searching for a needle in a haystack?
Two friends—one who'd spent years frustrated by endless scrolling through massive marketplaces, another who believed shopping should feel less like a chore and more like discovery—sat down with laptops, determination, and way too much coffee. They didn't want to build just another online store. They wanted to create a place where quality met variety, where customers could find what they needed without the overwhelm.
Lumelo was born.
The name itself was carefully chosen—a blend of "lume" (light) and the warmth of connection. We wanted to be the light that guides you to exactly what you're looking for, whether that's the perfect beauty essential, a toy that brings joy to your child's face, or a home decor piece that finally completes your living room.
The Early Days (2019-2020)
Our first year was humble. We launched with just three product categories and a promise: every item we sell must be something we'd confidently give to our own families.
As a trading company, we knew our success depended on finding the right partners. We spent months vetting suppliers, building relationships with manufacturers who shared our commitment to quality. We worked late nights responding to every single customer email (yes, every single one). Our first 100 orders felt like winning the lottery. We remember those early days in our small warehouse, personally packing each box, triple-checking every item, making sure each order met our standards.
One customer emailed us: "I don't know who you are, but you actually cared about getting this right." That email still hangs in our office.
Growing Together (2021-2022)
As word spread, something beautiful happened—our customers became our community. They told us what they needed. A parent suggested we expand into children's toys. A fitness enthusiast asked about health products. A pet lover wondered if we'd ever carry pet essentials.
We listened. We grew.
By 2021, we'd expanded to twelve diverse collections, each curated with the same obsessive attention to quality. Our network of trusted suppliers grew alongside us—partners from around the world who understood that quality couldn't be compromised. We moved into a proper warehouse facility, brought on a dedicated team who shared our passion, and even designed our own custom packaging. Because we believed that the unboxing experience should reflect the care we put into every order.
We also made mistakes. We learned the hard way about seasonal demand (that holiday season taught us volumes about inventory management). We discovered that fast shipping wasn't just convenient—it was crucial. Every hiccup became a lesson, every lesson made us better.
The Turning Point (2023)
Something clicked in 2023. We'd served over 15,000 customers, but we realized we'd been thinking too small. Our philosophy of continuous improvement—never being satisfied with "good enough"—needed to extend beyond just products.
We strengthened our relationships with suppliers, implementing stricter quality controls and ethical standards. Our warehouse operations became more efficient, but never at the expense of care—each package is still handled with attention to detail. We overhauled our entire customer service approach, implemented real-time order tracking, and refined our custom packaging to make every delivery feel special. We created our Human Rights Commitment and Sustainability initiatives—not as marketing, but as accountability to you and our supplier partners.
The feedback was overwhelming. Our customer satisfaction rating soared to 4.8 out of 5 stars. But more than the numbers, it was the messages: "You made my life easier." "I trust you guys." "This is my go-to store now."
That's when we knew we'd built something special.
Today & Tomorrow (2024-Beyond)
Today, Lumelo proudly serves over 29,000 customers and counting. We've become a Verified Pinterest Merchant. We've expanded our collections to cover everything from beauty and fashion to DIY crafts and vehicle accessories. Our UK-based customer service team responds to queries faster than ever.
But here's what hasn't changed: we're still never satisfied.
Every day, we're sourcing better products. We're finding ways to ship faster. We're listening to feedback and adapting. We're testing new collections (some you'll see soon, we promise). Because continuous improvement isn't just our philosophy—it's in our DNA.
When you shop with Lumelo, you're not just buying a product. You're receiving an item that traveled through a network of trusted suppliers, arrived at our warehouse, and was carefully packed by our team in custom packaging designed to protect and delight. You're joining a community of over 29,000 people who trust us with their everyday needs. You're working with a trading company that still treats every single order with the same care as our very first one.
Our Promise to You
✓ Quality First: Every product is tested and vetted. If we wouldn't use it, we won't sell it.
✓ Transparency Always: From our shipping policies to our sustainability efforts, we believe you deserve to know everything.
✓ Customer-Centric: Your satisfaction isn't just guaranteed—it's our entire reason for existing.
✓ Continuous Growth: We'll never stop improving, adapting, and finding ways to serve you better.
We are never satisfied with where we are, and that is one of our greatest strengths.
Thank you for being part of our journey. Whether this is your first visit or your fiftieth order, you're the reason we do what we do.
Welcome to Lumelo. Let's explore together.
Have questions? Want to share feedback?
Email us at officiallumelo@gmail.com
We read every message personally.
Serving customers with pride since 2019.
